Serving a Diverse Market

Cincinnati is a city of immigrants, and people from other countries continue to make Cincinnati their home. But to increase our region’s diversity, and help grow our economy, local companies must be prepared to meet the needs of individuals, even those fluent in English, who are more comfortable doing business in their native language. Lori Wellinghoff, president of local realtor,DIGS, and DIGS Multi-lingual Relocation Specialist Mariza Cohen discuss better serving this growing multilingual market.