Originally published on Sun April 7, 2013 8:04 pm
A number of luxury retailers are rolling out tactics this year to mark the beginning of the Lunar New Year. For Bloomingdale's in New York City, though, reaching out to Asian shoppers during the cultural celebration is a decades-long tradition.
The upscale department store's marketing strategy traces back to 1971, the year President Nixon lifted the U.S. trade embargo with the People's Republic of China. Immediately, Marvin Traub, then-president of Bloomingdale's, decided he wanted to sell Chinese goods in his flagship store on the Upper East Side.
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