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Gifts Allow Contemporary Arts Center To Drop Admission Fee

Roland Halbe, 2003
Lois & Richard Rosenthal Center for Contemporary Art, designed by Zaha Hadid

On February 13, theContemporary Arts Center (CAC) is presenting what it calls a “Love Gift” to the city – the Center is dropping its admission fee. A gift of $75,000 from The Johnson Foundation plus $150,000 from a newly formed CAC patron’s circle, The 50, will subsidize free admission to the Center for at least three years. 

Joining us to discuss the change in admission policy and what impact the CAC hopes opening its galleries to everyone for free will have are Contemporary Arts Center Director Raphaela Platow;  Marketing Manager with the Al. Neyercompany, Katy Crossen; and Proctor & Gamble counsel Aftab Pureval. Katy and Aftab are both members of The 50.