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Books

Josh Weltman: Seducing Strangers

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Seducing Strangers: How to Get people to buy what you're selling by Josh Weltman

An advertising creative director for more than 25 years and co-producer of the wildly popular television series Mad Men, Josh Weltmandistills everything he knows about the art of persuasion into a playbook of rules, principles, insights, insider anecdotes, and more.

Seducing Strangers: How to Get People to Buy What You're Selling is tailor-made to the fast-changing life in the information economy.