© 2022 Cincinnati Public Radio
purple_waveback6.png
Connecting You to a World of Ideas
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Business

How Companies Can Better Adapt To A Changing World And Business Environment

stragility_cover.jpg
provided
/

Change can be difficult. What's true on the personal level is especially true at the business level where 70 percent of efforts to change fail. Authors Lisa Hillenbrand and Ellen Auster say change is one of the most critical and one of the most difficult challenges businesses face.

Their new book Stragility: Excelling at Strategic Changes offers advice to business leaders at all levels for navigating a constantly changing world. Lisa Hillenbrand, who served as Global Marketing Director for Procter & Gamble, joins us to explain what "Stragility" is and why it's crucial to achieving changes in your organization.