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Liberty Township St. Bernard featured on Budweiser’s annual holiday beer cans

Kelsey Dempsey/Colin Black

If you’ve purchased a six or 12 pack, or maybe even a case of beer this holiday season, you may have noticed the friendly face of a large St. Bernard on Budweiser’s annual holiday cans.

That St. Bernard’s name is Wilson and he’s a resident of Liberty Township, just north of Cincinnati.

Wilson is just two years old, and his owners, Kelsey Dempsey and Colin Black, say he’s 160 lbs. of love.

"If we're sitting on the couch, he'll come and he wants to get up and cuddle with us for a bit, and he just sits on your belly. And that's a lot of weight," says Black.

Dempsey adds, "Yeah, he thinks he’s a lap dog."

Earlier this year Kelsey and Colin heard about Budweiser’s Pupweiser holiday photo contest.

On a whim, they reposted a holiday pic of Wilson on Instagram using Budweiser's contest hashtag - the St. Bernard sporting a festive Christmas wreath around his neck.

"And then a couple of days later, they messaged me and said, 'Hey, by the way, you're a finalist,' " says Dempsey.

Competing against three other dogs, Wilson pulled out the votes in a social media competition over the next week.

Besides getting his picture featured on the holiday beer cans, the canine recently got a private tour of Anheuser-Busch in St. Louis where he met with the beer-makers famous clydesdales.

There are four holiday Budweiser cans featuring the clydesdales, the traditional Dalmatian, and of course Wilson.

The latter has more than 14,000 followers on Instagram.

Anheuser-Busch in St. Louis, photo shoot.
Kelsey Dempsey
Anheuser-Busch in St. Louis, photo shoot.


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Jerry Kenney was introduced to WYSO by a friend and within a year of first tuning in became an avid listener and supporter. He began volunteering at the station in 1991 and began hosting Alpha Rhythms in February of 1992. Jerry joined the WYSO staff in 2007 as a host of All Things Considered and soon transitioned into hosting Morning Edition. In addition to now hosting All Things Considered, Jerry is the host and producer of WYSO Weekend, WYSO's weekly news and arts magazine. He has also produced several radio dramas for WYSO in collaboration with local theater companies. Jerry has won several Ohio AP awards as well as an award from PRINDI for his work with the WYSO news department. Jerry says that the best part of his job is being able to talk to people in the community and share their experiences with WYSO listeners.