© 2021 Cincinnati Public Radio
purple_waveback6.png
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
SPOTLIGHT: Your 2021 voter guide to Cincinnati's races for mayor, City Council, school board and more ahead of Election Day Tuesday, Nov. 2. >>
Media
For more than 30 years, John Kiesewetter has been the source for information about all things in local media – comings and goings, local people appearing on the big or small screen, special programs, and much more.Local media is still his beat and he’s bringing his interest, curiosity, contacts and unique style to Cincinnati Public Radio and 91.7 WVXU.Contact John at johnkiese@yahoo.com.

Color TV Comes To Cincinnati!

On this date in TV Kiese History …

JULY 1, 1957 -- During her live “50-50 Club” telecast on WLWT-TV, Ruth Lyons goes outside to show  viewers new color TV cameras arriving at Crosley/Avco Broadcasting’s Channel 5, the Cincinnati TV technology leader.

Outside Crosley Square at 9th and Elm Streets, she shows the 32-foot mobile bus housing three RCA TK-41 color cameras, the first mobile color unit purchased by an independent (not a network-owned) TV station.

Six weeks later, on Aug. 9, 1957, the “50-50 Club” becomes Cincinnati's first original color telecast. “Midwestern Hayride,” WLWT-TV's oldest show, goes color the next day. By the end of August, WLWT-TV  is broadcasting nine hours a week in color.

Channel 5's popular programs broadcast in color, and its aggressive promotion for NBC’s “living color” shows, resulted in Cincinnati being honored as “Colortown U.S.A.” by 1962 for having sold more color TV sets per capita than any other city in the country.