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For more than 30 years, John Kiesewetter has been the source for information about all things in local media – comings and goings, local people appearing on the big or small screen, special programs, and much more. Local media is still his beat and he’s bringing his interest, curiosity, contacts and unique style to Cincinnati Public Radio and 91.7 WVXU. Contact John at johnkiese@yahoo.com.

10 Things To Know About 'A Charlie Brown Christmas'

Courtesy ABC
CBS executives weren't happy with "A Charlie Brown Christmas" in 1965 for numerous reasons.

Noon Tuesday Dec. 17 Update: ABC repeats A Charlie Brown Christmas at 8 p.m. Tuesday, Dec. 17 (Channel 9).

Origional post Dec. 5, 2019: Repeating my favorite story about my favorite Christmas TV special from Nov. 30, 2015.

Tonight's A Charlie Brown Christmas remains the best holiday TV special for all the reasons that CBS executives didn’t like it before the 1965 premiere.

The simplicity of the story. The absence of adult voices. Its anti-commercialism message. The terrific jazz sound track by Vince Guaraldi.

And Linus quoting the Bible to tell "the true meaning of Christmas," about the birth of Jesus Christ.

Here are 10 things you didn’t know about the iconic Christmas cartoon, which airs Thursday, Dec. 5 (8 p.m., Channel 9, ABC).

Credit Courtesy United Media
Title slide for 'A Charlie Brown Christmas.'

1. Things go better with Coke: Starting in 1963, Lee Mendelson spent two years trying to sell a documentary about cartoonist Charles M. Schulz and his "Peanuts" strip to a TV network.

Finally in 1965, an advertising agency called to say Coca-Cola wanted to sponsor a "Peanuts" Christmas special. He began working with Schulz that spring on the first "Peanuts" TV special called A Charlie Brown Christmas.

2. Getting jazzed: Driving home from Schulz's house in 1963, Mendelson heard Vince Guaraldi's Grammy-winning "Cast Your Fate To The Wind" on his car radio. He called Guaraldi and asked him to do music for the Schulz documentary. A few weeks later, Guaraldi called back and insisted he listen over the phone to a song he just wrote for the film. Guaraldi called it "Linus and Lucy." It would be another two years before America heard it on A Charlie Brown Christmas, and became a jazz classic.

Credit Courtesy CBS
Pianist Vince Guaraldi's music was a perfect fit for Lucy's affection for Schroeder.

3. In the beginning: In their first discussion about a Christmas TV special, Schulz suggested the core elements of the show that never changed: Snow, skating, a school play, a mix of traditional music and jazz, with a message about "the true meaning of Christmas," the birth of Jesus Christ. Quoting scripture was rare, if not unprecedented, for a cartoon on commercial television.

Credit Courtesy HarperCollins
Producer Lee Mendelson wrote about the history of the special in 2000 for its 35th anniversary.

"The first thing Schulz had said was, 'If we can talk about what I feel is the true meaning of Christmas, based on my Midwest background' – he was a real student of the Bible – 'it would really be worth doing'… All the thoughts we had, it never changed. That outline became our show," Mendelson told me in 2000.

When former Disney animator Bill Melendez complained the story was "too religious," Schulz told him: "Bill, if we don’t do it, who else can? We’re the only ones who can do it," Mendelson wrote in his book, A Charlie Brown Christmas: The Making Of A Tradition (HarperCollins, 2000).

4. Happiness is a half-hour: A Charlie Brown Christmas airs with other cartoons as a one-hour ABC special because the original cartoon runs 25 minutes -- too long for a half-hour slot with today’s longer commercial breaks. Sometimes in the past, ABC has trimmed the show to air it in 30 minutes.

In his book, Mendelson revealed that CBS originally wanted a one-hour show in 1965. But the producers said they could only make a half-hour show in the six months left in the year.

Credit Courtesy ABC
CBS executives told "A Charile Brown Christmas" producers that there probably wouldn't be a second "Peanuts" animated special -- until the ratings came in.

5. Like Abe Lincoln, on the back of an envelope: When Guaraldi "brought in a beautiful opening song," all the producers felt it needed lyrics. So Mendelson jotted some words on the back of an envelope in about 15 minutes. That song, "Christmas Time Is Here," become a holiday standard recorded by dozens of artists.

6. CBS executives were very unimpressed: After screening the show, CBS executives told Mendelson the cartoon was "a little flat, a little slow" and that he had "the music mixed up. You’ve got jazz and Beethoven."

Credit Courtesy United Media

One CBS executive said: "Well, you gave it a good shot… We will, of course, air it next week, but I’m afraid we won’t be ordering any more. We’re sorry; and believe me, we’re big 'Peanuts' fans. But maybe it's better suited to the comic page," he wrote in his book.

7. Time magazine changed the game: The game-changer was Time magazine's review of A Charlie Brown Christmas on Dec. 10. 1965. Richard Burgheim called it "a special that really is special. A Charlie Brown Christmas is one children's special that bears repeating."

8. America loved it: A Charlie Brown Christmas premiered at No. 2 in the weekly Nielsen ratings, behind Bonanza, NBC's hit Western. The "Peanuts" cartoon knocked comedian Red Skelton's weekly show to No. 3. The Advertising Age headline read: "Move over, Red!"

9. CBS opened its Eye: After the Nielsen ratings came out, CBS called and ordered four more "Peanuts" specials. "We suddenly had one of the biggest hits on television," Mendelson wrote.  Nearly 50 "Peanuts" TV specials and movies were produced in 50 years.

Credit Courtesy United Media
Charles Schulz's Lucy Van Pelt was inspired by his friend, former Mariemont resident Louann Van Pelt.

10. Lucy Van Pelt once lived in Greater Cincinnati: The namesake for Peanuts’ character Lucy Van Pelt was former Mariemont resident Louann Van Pelt, according to a 2007 PBS' American Masters: Good Ol’ Charles Schulz profile.

The Van Pelts moved from the Cincinnati suburb in 1947 to Colorado Springs, where Schulz lived after marrying his first wife, Joyce Halverson, in 1951. During that time he created a character called "Lucy," because "he didn’t think my nickname of Lou was suitable," Van Pelt told me in 2007.

After Schulz moved back to Minnesota, he gave Lucy a last name. "It was sort of a way to say 'Hi!' to us who always read the strip," Van Pelt said. "I always hasten to tell people I'm actually much kinder than her, and would never snatch that football away (when Charlie Brown tried to kick it)."

(A Charlie Brown Christmas airs in 2019 on ABC at 8 p.m. Thursday, Dec. 5, and 8 p.m. Tuesday, Dec. 17. Here's a link to my 20-page 2019 Holiday Program Guide listing specials and movies.)

John Kiesewetter, who has covered television and media for more than 35 years, has been working for Cincinnati Public Radio and WVXU-FM since 2015.