Shankar Vedantam

Shankar Vedantam is NPR's social science correspondent and the host of Hidden Brain. The focus of his reporting is on human behavior and the social sciences, and how research in those fields can get listeners to think about the news in unusual and interesting ways. Hidden Brain is among the most popular podcasts in the world, with over two million downloads per week. The Hidden Brain radio show is featured on some 250 public radio stations across the United States.

Before joining NPR in 2011, Vedantam spent 10 years as a reporter at The Washington Post. From 2007 to 2009, he also wrote the Department of Human Behavior column for the Post.

Vedantam and Hidden Brain have been recognized with the Edward R. Murrow Award, and honors from the American Association for the Advancement of Science, the Society for Personality and Social Psychology, the International Society of Political Psychology, the Society of Professional Journalists, the National Association of Black Journalists, the Austen Riggs Center, the American Psychoanalytic Association, the Webby Awards, the Pennsylvania Associated Press Managing Editors, the South Asian Journalists Association, the Asian American Journalists Association, the Pennsylvania Newspaper Association, the American Public Health Association, the Templeton-Cambridge Fellowship on Science and Religion and the Rosalynn Carter Mental Health Journalism Fellowship.

From 2009 to 2010, Vedantam served as a fellow at the Nieman Foundation for Journalism at Harvard University.

Vedantam is the author of the non-fiction book The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives. The book, published in 2010, describes how unconscious biases influence people.

Outside of journalism, Vedantam has written fiction and plays. His short story-collection, The Ghosts of Kashmir, was published in 2005. The previous year, the Brick Playhouse in Philadelphia produced his full-length comedy, Tom, Dick and Harriet.

Vedantam has served as a part-time lecturer at Harvard University and Columbia University. He has also served as a senior scholar at the Woodrow Wilson International Center in Washington.

Independent voters have grown in recent years into a mega voting bloc. By some estimates they outnumber registered Republicans, and even registered Democrats.

Every election cycle, independents generate enormous amounts of interest as candidates, pollsters and the media probe their feelings. These voters are widely considered to hold the key to most elections.

It's Saturday night at the Metropolitan Room, a comedy club in New York City. Host Jimmy Failla is warming up the crowd.

"Where you guys from?" he asks one group in the audience. "Boston? Home of the Red Sox. Personally, we'd prefer you rooted for the Taliban!"

There are 50 or 60 people in the audience, sipping cocktails. Failla has a system. He asks people where they're from. Most are locals. He then hits them with something they can relate to.

Both athletes were U.S. swimmers, both were dripping wet after finishing an Olympics final, and both had just won medals.

The first said, "It's not my normal specialty. ... We went out there and raced tough – and just came up a little short."

The second had a beaming face. He said, "[I] swam my own race. And knew I had a lane, and had an opportunity, and I went for it. It worked out, you know, it's just awesome that I get to go on the podium tonight. Honestly, I'm really proud of myself!"

Marketers, managers and panhandlers all have something in common: They regularly want to make you do things they want. Marketers want you to buy stuff, managers want you to finish projects on time, and panhandlers want you to spare a buck, or three.

Over the years, psychologists have studied the techniques of manipulation and found several that seem to work. (Read on only if you agree to use these techniques for good and not for evil!)

Walk into any tech company or university math department, and you'll likely see a gender disparity: Fewer women than men seem to go into fields involving science, engineering, technology and mathematics.

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