Brand Repositioning for Cross-border Markets

Sep 25, 2013

Marketing a product or service internationally takes careful planning and research, and adjusting your sales message to appeal to your target country’s local culture, language and buying habits. Ralf Weber, president & CEO of m/e brand communication, IMK Brand Communication Institute Senior Director Günter Käfer, and Nick Vehr, president & CEO of Vehr Communications, LLC, discuss repositioning your brand for cross-border marketing.