Marketing professional Ann Handley says that if you have a web site, you are a publisher; if you are on social media, you are in marketing. And that means we are all writers. Chief Content Officer for MarketingProfs, Ann Handley is also an author and monthly contributor to Entrepreneur magazine.
In her latest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, she stresses the importance of clean, concise, writing, and provides a go-to guide on how to create content that will attract readers and enhance your brand. Ann Handley joins us to discuss her book and why writing well is so essential in today's digital environment.
As part of the Cincinnati AMA Signature Speaking Series, Ann Handley will present Bigger, Bolder, Braver: The Key to Great Marketing in 2016 this Wednesday, April 27 at the 20th Century Theater. For more information, click here.