A look at the Kroger - Dunnhummby acquisition

Apr 28, 2015

  We learned yesterday that Kroger has acquired the majority of Cincinnati-based DunnhumbyUSA, the data analysis company that provides it with customer information. 

Kroger Company acquires majority of DunnhumbyUSA.

 Cincinnati Business Courier reporter Steve Watkins joins us for a look at the acquisition and resulting new firm, and what it could mean for the supermarket giant.  You can read Steve's article here.