Consumer Clarity

How Companies Can Improve Customer Experience

Aug 15, 2017
Provided

According to a 2011 American Express survey, 78% of consumers fail to complete a transaction or don't make an intended purchase because of a poor service experience. The survey also found that most of those lost customers don't make a complaint, so companies don't get the chance to immediately win them back.

Pixabay.com

Successful business leaders understand how important their company brand is to future and sustainable growth. And they realize that building and maintaining a strong brand identity is not the job of just the marketing department – every employee should understand and reinforce the brand.