WLWT-TV

John Kiesewetter

The All-Star Game celebration goes into high gear on TV tonight with WCPO-TV’s one-hour “9 On Your Side’s Guide To All-Star Week” (7 p.m., Channel 9) and Fox Sports Ohio’s first “All-Star Live” telecast from FanFest (6 p.m.) in the Duke Energy Convention Center.

Channel 9 has been designated “an official television-sponsor of the 2015 MLB All Star Week,” says Jeff Brogan, vice president and general manager.

WLWT-TV in second place for news at 11 p.m.? WCPO-TV tied with longtime news leader WKRC-TV at 6 p.m.? Will these May household rating trends continue in July sweeps starting today?

Sure, the four week July Nielsen ratings (today through July 29) are the least important of the sweeps months. But TV managers and advertisers will be watching closely to see if our viewing habits continue the shift revealed in May.

On this date in TV Kiese History …

JULY 1, 1957 -- During her live “50-50 Club” telecast on WLWT-TV, Ruth Lyons goes outside to show  viewers new color TV cameras arriving at Crosley/Avco Broadcasting’s Channel 5, the Cincinnati TV technology leader.

Before the July ratings sweeps start tomorrow, here’s an update on the changes at TV stations since the first of the year:

WKRC-TV: The biggest news by far is that Channel 12, first in the news ratings for years, is changing news directors. Kirk Varner’s last day is Friday. I can’t remember a TV station letting the news director go  during a sweeps month.

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