Samuel Adams is kicking off the Octoberfest season in Cincinnati with the very first celebration of the year at the Taproom. Join us from 12:00 pm – 4:00 pm for an afternoon of live music, stein hoisting competitions, seasonal beer releases, and Octoberfest brats. Seasonal favorites like Octoberfest Märzen and the taproom-exclusive Penultimate Kölsch will be on tap. Guests will also have chances to win VIP experiences to Zinzinnati and the Great American Beer Fest. Located just steps away from TQL Stadium, it’s the perfect pre-game stop before FC Cincinnati’s home match that evening. This event is free and open to the public. Let's raise a stein and let the celebration begin!