In this thought-provoking talk, IT expert and leader Tracy Ruberg will delve into the complex relationship between technology and businesses, asking the critical question: Is technology a silver bullet or a potential death spiral? While technology has undeniably revolutionized the way we work and opened new opportunities, it also presents challenges and risks that need careful consideration.

During this session, we will explore the potential benefits and drawbacks of technology adoption for businesses. We will discuss how technology can streamline operations, enhance productivity, and improve customer experiences. However, we will also address the potential pitfalls such as over-reliance on technology, data security concerns, and the impact on human connection and customer relationships.

Through insightful discussions and real-life examples, we will help attendees navigate the evolving technology landscape. By the end of the talk, participants will gain a deeper understanding of how to strike the right balance between leveraging technology's advantages while avoiding the potential perils.

Join us to explore whether technology is a silver bullet that can propel your business forward or a potential death spiral that requires careful navigation and strategic decision-making.

What exactly are the Business Catalysts?

The Business Catalysts are dedicated to helping businesses get better by bringing together top presenters in various disciplines who share freely from their expertise and experience as a way to give back to the business community. Each month, in about an hour, these free sessions will help you to learn valuable skills and gain new perspective that you can apply immediately in your business in areas such as marketing, sales, culture, IT, leadership and more.

Practical, relevant topics taught by professionals who have decades of experience assisting companies just like yours grow, become more effective and ultimately succeed.

Fueling Business Brilliance.