© 2021 Cincinnati Public Radio
purple_waveback6.png
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
SPOTLIGHT: Your 2021 voter guide to Cincinnati's races for mayor, City Council, school board and more ahead of Election Day Tuesday, Nov. 2. >>

Masters of Scale with Reed Hoffman

mos_social.png

November 20-22 at 1:00 pm:

LinkedIn co-founder and legendary investor Reid Hoffman tests his theories about how companies grow from zero to a gazillion. In conversation with famous founders, Hoffman connects the dots between fascinating disparate stories with the aim of illuminating big concepts and simple hacks that can change everything.

Guests include Facebook’s Mark Zuckerberg and Sheryl Sandberg, Airbnb’s Brian Chesky, Google's Eric Schmidt, and Minted’s Mariam Naficy.

Some of Hoffman’s counter-intuitive theories include: “If you aren’t embarrassed by your first product release, you’ve released too late,” “The smartest companies don't tell their employees how to innovate, they manage the chaos,” and “In order to scale, you have to do things that don’t scale.”

By the end of the episode, you will come full circle with a notion, a theory, or hunch that starts to make a lot of sense, and as a result, come away thinking boldly and differently about how to scale your own ideas in the world.

Monday, November 20 – Handcrafted / The Money Episode
PART 1: Theory: I believe the only way to scale is to do things that don't scale. Featuring: Airbnb's Brian Chesky
PART 2: Theory: I believe as an entrepreneur you need to raise more money than you think you need — and potentially a LOT more. Featuring: Minted's Mariam Naficy

Tuesday, November 21 – The Beauty of a Bad Idea / Imperfect is Perfect
PART 1: Theory: I believe the most scalable ideas often seem laughable at first Featuring: Walker & Company's Tristan Walker
PART 2: Theory: If you're not embarrassed by your first product release, you released it too late. Featuring: Facebook's Mark Zuckerberg

Wednesday, November 22 – Lead, Lead Again / Innovation = Managed Chaos
PART 1: Theory: I believe to lead an organization to scale, you have to be as skilled at breaking plans as you are at making them. Featuring: Facebook's Sheryl Sandberg
PART 2: Theory: I believe the smartest companies don't tell their employees how to innovate, they manage the chaos. Featuring: Alphabet’s (Google’s) Eric Schmidt