Parth Shah

As a society, we talk about sex more openly today than ever before. But so much still goes unsaid. This week on the Hidden Brain radio show, complicated stories of intimacy and attraction.

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.

This week on the Hidden Brain radio show, we dig into the culture and psychology that determines the foods that make us salivate and the scents that make us squirm.

We all know the downsides of being poor. But what about the downsides of being rich? This week, we explore the psychology of scarcity...and excess.

Decades ago, a group of women accused a prominent playwright of sexual misconduct. For the most part, the complaints went nowhere. In 2017, more women came forward. This time, people listened.

As many as 40 percent of students who intend to go to college don't show up in the fall. Education researchers call this phenomenon "summer melt," and it has long been a puzzling problem.

How many ads have you encountered today? On this week's radio replay, we discuss the insidiousness of advertising in American media.

It doesn't just keep them entertained. New research highlights an unexpected positive impact — and also shows that when a parent sings to a child, the parent can benefit, too.

How do you convince a generation of people who once slaughtered each other to reconcile? In Rwanda, a team of psychologists, writers and policymakers came up with an unusual idea: a radio soap opera.

Imagine seeing a cockroach skitter across your kitchen counter. Does the thought alone gross you out? This week on Hidden Brain, we discuss disgust.