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Author Tim Leberecht argues that romance and business go together like love and marriage


In his book, ?The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself,?  author Tim Leberecht argues that we underestimate the importance of romance in our lives, and that we can find it in and through business by designing products, services, and experiences that connect us with something greater than ourselves. 

Leberecht, founder of The Business Romantic Society and chief marketing officer of NBBJ, a global design and architecture firm that helps organizations such as Amazon, the Bill & Melinda Gates Foundation, Google, and Starbucks create meaningful experiences, joins us to discuss ?The Business Romantic.