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Meet The Woman Behind Cincinnati's Tourism Boom

julie calvert
Courtesy Julie Calvert
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Cincinnati USA Convention & Visitors Bureau president and CEO Julie Calvert

Tourism is a rapidly expanding market, and at the forefront of the industry is the Cincinnati USA Convention & Visitors Bureau. According to a recent report the organization published, in 2016, more than 26 million people visited the Cincinnati region, spending $5 billion collectively, driven by spending on food and beverage, retail and lodging. Tourism generates $1.1 billion in tax revenue, including state and local taxes, and more than 77,000 jobs are sustained through the industry.

The new FC Cincinnati stadium, possible music venue on The Banks, and potential convention center expansion all bring greater opportunities for tourism and unique challenges. Taking the helm to navigate the shifting tourism landscape is the Cincinnati USA Convention & Visitors Bureau’s new president and CEO.

Joining "Cincinnati Edition" to discuss her new role is Julie Calvert (@Julie_Calvert).

Tune in to "Cincinnati Edition" June 25 at 1 p.m. to hear this segment.