American Marketing Association

According to a 2011 American Express survey, 78% of consumers fail to complete a transaction or don't make an intended purchase because of a poor service…

Marketing studies have shown that in today's digital, always-connected world, more consumers are searching for experiences rather than just products. This…

Searching online for information, for everything from people to products, services to how-to instructional videos, has become second nature to most of us…

Successful business leaders understand how important their company brand is to future and sustainable growth. And they realize that building and…

The traditional path to becoming the president or CEO of a corporation has been for an employee to spend years working in the company's operations,…

As traditional advertising has become less effective, many companies have turned to content marketing, a strategic approach to reach and retain customers.…