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According to a 2011 American Express survey, 78% of consumers fail to complete a transaction or don't make an intended purchase because of a poor service…
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Marketing studies have shown that in today's digital, always-connected world, more consumers are searching for experiences rather than just products. This…
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Searching online for information, for everything from people to products, services to how-to instructional videos, has become second nature to most of us…
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Successful business leaders understand how important their company brand is to future and sustainable growth. And they realize that building and…
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The traditional path to becoming the president or CEO of a corporation has been for an employee to spend years working in the company's operations,…
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As traditional advertising has become less effective, many companies have turned to content marketing, a strategic approach to reach and retain customers.…