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A Company's Brand Is Much More Than Just A Logo, It's The Company's Identity Inside And Out

Building and reinforcing a company's brand identity is the job of every employee, not just those in the marketing department.

Successful business leaders understand how important their company brand is to future and sustainable growth. And they realize that building and maintaining a strong brand identity is not the job of just the marketing department – every employee should understand and reinforce the brand.

Joining us to discuss how companies maintain and promote their brand identity are Group Director with LPKbrand design agency, Matt Fearn; LaRosa’s, Inc.,  Executive Director of Human Resources, Steve Browne; Chief Business Development Officer & Director of Marketing at Graydonlaw firm, Paul Darwish; and Consumer Clarity CEO and Founder and VP of Strategic Alignment for American Marketing Association Cincinnati, Dennis Devlin.

The next installment of the AMA Cincinnati's Signature Speaker Series, Passion & Purpose: The Role of Marketing in Culture, Employee Brand Engagement, and Social Advocacy, takes place at the Xavier University Cintas Center March 22 from 11:30 a.m. to 1:15 p.m. For information and registration, click here