college sports

In April, the athletic department and the University of Cincinnati Foundation, a private funding organization for the university and UC Health, launched the Athletics Impact Fund, which will utilize donations to support the recruitment, retention, and compensation of student-athletes.

An agreement signed last year between the NCAA and those Power Five conferences allows schools to give athletes a portion of the revenue their athletic departments generate.

The University of Cincinnati will enter one of the biggest stages in sports when it joins the Big 12 Conference this July. The move could mean big things for UC's athletes who have been making the most of name, image and likeness deals since the beginning.

OSU is working with Anomaly Group to help student athletes learn to navigate calculating and maximizing their image, name and likeness.

There's no doubt college is getting more expensive. It's up 260 percent from 35 years ago, according to the College Board.But many students at public…