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The WVXU News Department presents a special series on the opening of the new Horseshoe Casino, exploring issues like security, parking, development around the area, gambling addiction, and much more.

Horseshoe flips the switch on new sign

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Mark Heyne, WVXU News
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Horseshoe Casino Cincinnati permanently turns on its new 80-foot marquee sign on Gilbert Avenue Friday.  

In case you're thinking, "There goes their electric bill and the neighborhood," the casino says the sign has a couple of  features to minimize its impact:

  • It draws minimal power through its use of low voltage, low wattage and high brightness LED lamps designed to draw fewer amps than traditional LED digital displays.  
  • The Dynamic LED light bars illuminate by saturating the sign in vivid color as opposed to neon signs that project light.

The system is capable of producing more than 4 trillion colors, which will allow it to be customized for holidays and special events.
Casino officials shared sign designs and plans with neighborhood community councils before receiving Cincinnati city council's okay for the signage package last December.