Using The Power Of Social Gatherings For Good

Aug 29, 2018

This holiday weekend 200,000 rubber ducks will be dumped into the Ohio River to raise money for the Freestore Foodbank.

The Rubber Duck Regatta is just one example of a major community gathering for a good cause in our area. Other large-scale and small events raise funds, raise awareness or do good in ways that are not monetary.

In Walnut Hills, neighbors pitched in to clean up in an area known as the Five Points Alley, creating an inviting community gathering space. In Kennedy Heights, neighbors come together regularly to "Play in the Park," an effort that's paying off by deterring crime. So how do event organizers promote events and motivate volunteers to ensure success?

That's one of the questions Julie Cencula Olbering, MPA, Ph.D. asks in her book Social Enterprise and Special Events: Market-Based Approaches to Mission-Driven Gatherings. Olberding, a Northern Kentucky University Master of Public Administration Director & Associate Professor, joins us on Cincinnati Edition to discuss her book, now out in paperback.

Tune in to Cincinnati Edition August 29 at 1 p.m. to hear this segment.