Kroger To Offer Grocery Delivery Via Drone
Kroger on Monday announced a partnership with New Jersey-based Drone Express to pilot grocery delivery via drones, part of what the Cincinnati company called "the evolution of our rapidly growing and innovative e-commerce business."
"The pilot reinforces the importance of flexibility and immediacy to customers, powered by modern and efficient last-mile solutions," Kroger's Group Vice President of Product Experience Jody Kalmbach said in a release. "We're excited to test drone delivery and gain insights that will inform expansion plans as well as customer solutions.
The pilot begins later this spring.
WVXU previously reported on Drone Express's testing a unique kind of radar system in Springfield, Ohio, for beyond visual line of sight (BVLOS). The company, a division of TELEGRID, says it can deliver small packages using the autonomous drones it designs and manufactures in order to reduce the number of delivery trucks on the road and, consequently, the impact on the environment.
How The Pilot Works
In addition to delivery using a customer's street address, Drone Express technology allows package delivery to the location of a customer's smartphone. That means you could order up a delivery of picnic supplies to a park, for example. Kroger is currently designing such bundled product offerings that meet the weight limit of up to five pounds.
Soon, customers can place orders at Kroger.com/DroneDelivery and expect delivery in as little as 15 minutes.
Test flights begin this week near the Kroger Marketplace in Centerville and will be managed by licensed drone pilots.
Additional reporting by Ann Thompson.