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Low Riders

From Los Angeles, NPR's Mandalit Del Barco reports on an unusual American success story in cracking the Japanese automobile market: Latino business people are exporting to Japan the American automotive icon known as the low-rider -- those souped-up hot rods with hydraulic suspensions and low-riding profiles. Del Barco reports that the low-riders, immortalized in films and rap music, have captured the imaginations of the Japanese, who are willing to pay big bucks for the customized cars.

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