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SPOTLIGHT: Your 2021 voter guide to Cincinnati's races for mayor, City Council, school board and more ahead of Election Day Tuesday, Nov. 2. >>
Books

Daryl Weber: Brand Seduction

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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber

  In Brand Seduction, Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.