© 2021 Cincinnati Public Radio
Play Live Radio
Next Up:
Available On Air Stations
SPOTLIGHT: Your 2021 voter guide to Cincinnati's races for mayor, City Council, school board and more ahead of Election Day Tuesday, Nov. 2. >>
Local News

Kroger buys branch of customer research firm

Bill Rinehart

The relationship between the nation's largest supermarket chain and a market researcher is about to become tighter. 

Cincinnati based Kroger and dunnhumby Ltd. are replacing their current joint venture with a new agreement.  The grocery store company will also buy certain assets of dunnhumbyUSA, and operate under the name 84.51° with 500 current dunnhumbyUSA employees in Cincinnati. Those employees will become associates of 84.51°, a wholly-owned subsidiary of The Kroger Co.

84.51° will have access to dunnhumby Ltd’s analytical tools but dunnhumby Ltd. will not have access to Kroger’s data.

The headquarters is currently under construction at Fifth and Race.

Financial terms were not disclosed. According to a press release from the two companies, no layoffs are expected.

The agreement takes effect Monday, April 27.