The digital age, mobile devices, social media, the ability to connect with almost anyone almost instantly, has not only changed our personal lives, it has dramatically changed the way businesses operate and how they interact with their customers. On March 18 the Be Mobile Work Social Amp It Up! Tour takes place in Downtown Cincinnati. The conference is designed so leaders in business can share ideas and learn new strategies to harness the power of mobile technology and social media. Here to discuss some of those strategies, and why companies need to quickly adapt to the changing communications landscape are Scott Abbott, president of Covinia; and Dave Hatter, solution architect and partner with Definity Partners, LLC; and, Jim Clausen, Social Business manager with IBM.