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Science and Technology

Defining And Devising A Digital Marketing Strategy For Businesses

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With the dramatic increase in the use of, and reliance on, internet search engines, mobile devices and social media networks, it would seem that anyone with a product or service to sell would have a digital marketing strategy. But while some surveys show the majority, more than 80%, of companies think digital transformation is a competitive opportunity, less than one-fourth of Chief Marketing Officers believe their company will be known as a digital business in five years. Joining us to discuss the opportunities and challenges of marketing in our increasingly digital environment are Dave Hatter, solution architect and partner with Definity Partners, LLC; and Scott Abbott, president of Covinia.