Cincinnati, Hamilton County and other partners are working on a plan to make access to the riverfront easier.
The first phase of the plan would spend about $1 million for additional electronic signs on nearby interstates with real time traffic and parking information.
"It's a way that we can utilize some of the routes that are a little bit underused today and get people to the stadia and to The Banks in a way that sort of spreads the traffic around, not having everyone come to the front door," said Michael Moore, the city's traffic and engineering director.
The variable message signs on the interstates could also help people avoid backups at some interstate exits.
"This will be able to re-route folks to other locations, other directions and provide some real time information so people can get there a little more expeditiously and not compound the problem by having additional traffic in that area," Moore said.
Additional phases would install signs for real time traffic for city streets and at parking facilities that could include space counters.
Money for the first phase of the project is expected to come from existing city and county accounts from The Banks project.