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For more than 30 years, John Kiesewetter has been the source for information about all things in local media — comings and goings, local people appearing on the big or small screen, special programs, and much more. Contact John at

Another Cincinnati Businessman Stars On ‘Undercover Boss’

CBS Television

CBS’ “Undercover Boss” premieres Dec. 20 with Union Township’s Nader Masadeh in disguise to check out his Buffalo Wings & Rings restaurants.

Masadeh, president and CEO, stars in the seventh season premiere on Dec. 20 (8:30 p.m., Channel 12, CBS). The Clermont County company has 66 restaurants. 

Credit CBS Television
Nader Masadeh

He follows former Cincinnati Mayor Mark Mallory, and executives from Roto-Rooter and Chiquita, as stars of “Undercover Boss” episodes.

The CBS reality series also has filmed parts of shows here at White Castle restaurants and Great Wolf Lodge in Mason.

A native of Jordan, Masadeh came to Cincinnati at age 14. The Anderson High School graduate worked in his parents’ Gold Star Chili franchises as a teen-ager. He became a Buffalo Wings & Rings franchisee in 2004, and a year later he and two partners bought the company.

Masadeh earned an engineering degree from the University of Cincinnati and a  MBA from Xavier University. He was an engineer for Makino and Procter & Gamble Co. before going into the restaurant business.

Here’s the CBS release:


The seventh season of UNDERCOVER BOSS kicks off with three special Sunday broadcasts, beginning Sunday, Dec. 20, on the CBS Television Network.  The series moves to Fridays (8:00-9:00 PM, ET/PT) on Jan. 8.

Sunday, Dec. 20 (8:30-9:30 PM, ET/8:00-9:00 PM, PT, after football doubleheader)

Credit CBS Television
Nader Masadeh in his "Undercover Boss" disguise.

  “Buffalo Wings & Rings” – When President and CEO Nader Masadeh, the “Sauce King of Cincinnati,” goes undercover to guarantee that his Buffalo Wings & Rings restaurants each have the recipe for success, he finds one kitchen is too hot to handle when faced with a fiery manager. 

The club-level sports restaurant franchise with a chef-inspired family-friendly menu has 66 units globally.

Sunday, Dec. 27 (8:00-9:00 PM, ET/PT)  

“Nestlé® Toll House® Café by Chip®” – No-nonsense COO Shawnon Bellah goes undercover to make sure the future of Nestle Toll House Café by Chip remains sweet, but she experiences a sugar crash when she fails to meet her own customer service requirements.

This company franchises more than 150 dessert and bakery cafés globally. (Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, licenses the marks “Nestle” and “Toll House” from Societe des Produits Nestle S.A.)

Sunday, Jan. 3  (8:30-9:30 PM, ET/8:00-9:00 PM, PT, Football Doubleheader) 

“Shoppers World” – When President and CEO Sam Dushey goes undercover at Shoppers World to ensure he’s filling the shoes of his grandfather who founded his company in the 1930s, he’s shocked to find a security-deficient store in which shoplifters are walking away with his merchandise.

The family-owned-and-operated discount apparel and merchandise retail store, founded by Dushey’s grandfather in Baltimore, Md., in the 1930s, currently has 40 locations throughout the United States.

UNDERCOVER BOSS is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation. Stephen Lambert, Chris Carlson and Greg Lipstone are executive producers for Studio Lambert/All3Media America.

John Kiesewetter, who has covered television and media for more than 35 years, has been working for Cincinnati Public Radio and WVXU-FM since 2015.