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Products, Services for the 50+ Market

  The youngest members of the baby boom generation are turning 50, yet they are more active, more youthful, then previous generations that have crossed that milestone. The Live Well Collaborative is a non-profit founded in 2007 by the University of Cincinnati and Procter and Gamble to specialize in research and development of products and services for this large and growing 50-plus market. Joining us to discuss their work is Live Well Collaborative Executive Director Linda Dunseath, Martha Schimberg, former owner of the market research firm the Answer Group and current member of the Osher Lifelong Learning Institute (OLLI), and Brooke Brandewie, University of Cincinnati College of Design, Architecture, Art and Planning (DAAP) Adjunct Fashion faculty member and design strategist with the Live Well Collaborative.