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Today's CPA's are more critical to a company's success than ever before


As they have become increasingly involved with information technologies and initiatives over the last decade, accountants and other financial professionals have shifted from being background statisticians to corporate strategists and are relied upon more to provide big-picture thinking and business forecasting.

Joining us to look at ways financial professionals are stimulating innovative thinking at today?'s companies are Patrick Stroh, executive advisor and president of Mercury Business Advisors and contributing writer to the Business Journals; and Jeff Bastian, vice president and corporate controller of LSI Industries Inc.

Patrick Stroh is speaking in Cincinnati at the 2015 Corporate CPA's Conference, presented by the Ohio Society of CPA's, on March 26. For more information, click here.