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FC Cincinnati Introduces TQL Stadium

tql stadium fc cinncinnati
Tana Weingartner
Total Quality Logistics, an international freight transportation and logistics company, has been based in Cincinnati since 1997.

FC Cincinnati on Wednesday announced the name of its soon-to-debut stadium in the West End: TQL Stadium, with the official naming rights going to Total Quality Logistics, an international freight transportation and logistics company based in Cincinnati.

"We are thrilled to partner with TQL, a highly respected business that has grown from a start-up to industry leader, right here in the Queen City," FC Cincinnati President Jeff Berding said in a release.

During the official unveiling before a snow-covered pitch, Berding added it was important to have a Cincinnati-based company as the naming partner "to reflect our hometown. We wanted a Cincinnati-based company to get the national and international recognition that comes with putting their name on what will be the best soccer stadium in the United States."

The multi-year naming rights partnership includes exterior and interior signage and a seating zone. The stadium's lighting technology are unique to the stadium — architects say the 700-foot lights will create a new experience every time fans attend a game — and will feature the company's logo moving across the stadium exterior. 

"TQL Stadium is an investment in Cincinnati," TQL President Kerry Byrne said in a release. "The city means a great deal to us. It is where we were founded and have been headquartered since 1997 — we are thrilled to have one of the most incredible stadiums in the country here, which will have our name on it."

TQL Stadium is set to have its ribbon-cutting ceremony May 1. The stadium will have a capacity of 26,000, but to start, will be capped at 30% capacity due to the ongoing coronavirus pandemic. The stadium will have a grass surface, which FC Cincinnati hopes will make it a candidate to host FIFA events, including World Cup Qualifiers. A roof covers every seat in the stadium and is said to help contain noise, a concern for the West End community and nearby arts organizations.

Senior Editor and reporter at WVXU with more than 20 years experience in public radio; formerly news and public affairs producer with WMUB. Would really like to meet your dog.