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WCET-TV 'Action Auction' To Combine With Dayton's 'Great TV Auction'

Courtesy WCET-TV
The 52nd "Action Auction" for the first time will be broadcast in Dayton.

Update 4 p.m. Tuesday, April 23: WCET-TV and Dayton's ThinkTV managers have announced Action Auction pick-up schedules for Cincinnati and Dayton bidders.

Action Auction will air 5:30-11 p.m. Tuesday April 23 through Friday April 26, and 3 p.m.–midnight Saturday, April 27. WPTO-TV will simulcast 9-11 p.m. Tuesday through Friday, and 3 p.m.-midnight Saturday.

Here's the info:

"If you are a winning bidder of an item, you can either pick up your item at our CET Studios in Cincinnati during Pick Up & Pay (April 25-28) or prepay for your items and pick them up at our ThinkTV Studios in Dayton during Pick Up & Pay (May 6-10). Prepaid gift certificates can be mailed," say the station's websites.

CET Studios Pick Up & Pay, 1223 Central Parkway in Cincinnati:

Thursday April 25 through Saturday April 26: 4 p.m. to 8 p.m.

Sunday April 28: 10 a.m. to 4 p.m.

ThinkTV Studios Pick Up (Prepaid Only), 110 South Jefferson Street in Dayton:

Monday May 6: 9 a.m. to 5 p.m.

Tuesday May 7: 9 a.m. to 7 p.m.

Wednesday May 8 through Friday May 10: 9 a.m. to 5 p.m.

"Winning bidders MUST pick up their item(s) or secure them with a credit card by Sunday, April 28, by 4 p.m., or the next highest bidder will be contacted for those items. "If you come to Pick Up & Pay in Cincinnati, don’t forget to check out Charlie’s Bargain Barn for additional deals you won’t see on air. The bargain barn is open during Pick Up & Pay hours."

The Auction  simulcast on WPTD-TV (Channel 14) has been expanded on Saturday to 3 p.m.-midnight. On Tuesday through Friday, the simulcast remains 9-11 p.m. It also will be streamed here.

Original post April 1, 2019: WCET-TV's Action Auction, one of the city's largest fundraisers for 51 years, will be combined with Dayton's Great TV Auction later this month by Public Media Connect (PMC), the regional media partnership established 10 years ago by the Cincinnati and Dayton public TV stations.

The 52nd annual Action Auction will continue to air as usual in Cincinnati 5:30-11 p.m. Tuesday-Friday April 23-26, and 3-11 p.m. Saturday, April 27, as well as be livestreamed online.

In Dayton, it will only be simulcast 9-11 p.m. all five nights on WPTO-TV (Channel 14), the former Oxford TV station broadcast from WXIX-TV's tower near the Western Hills Viaduct.

Dayton's WPTD-TV (Channel 16) will not interrupt its lineup for the Auction. Channel 16 viewers will still see Nova, Nature, Antiques Roadshow, This Old House Hour, Independent Lens and other regular programming.

Credit John Kiesewetter
Kevin Reynolds, Cincinnati Public Radio community relations manager, auctioned several boards last year.

WPTD-TV's "ThinkTV 16" website explainsexplains that the change was made as the stations approach the 10-year anniversary of Public Media Connect (PMC), created in fall 2009 by the merger of CET-TV and ThinkTV.

"After careful consideration PMC has decided that this year the Great TV Auction will combine with CET’s Action Auction bringing both events together for a regional broadcast that will offer viewers more goods and services to choose from," the website says.

New this year, the Auction will feature "Dayton boards" with Dayton-area items 9-11 p.m.

"We've received great support from the businesses and volunteers who have supported the Great TV Auction in the past," says Kellie May, WCET-TV public relations and digital media specialist.

Credit Courtesy WCET-TV
Hundreds of volunteers answer phones and take bids during the five-night "Action Auction" telecast.

Donations from businesses and individuals are still being accepted, as well as volunteers who can help staff the auction, May says. Get more information from the CETconnect website or call the auction office at 513-345-6579.

Cincinnati's original home shopping show offers viewers a wide range of gift certificates, tickets, goods, services, collectibles, art and wine.

The most popular items usually have been gift certificates for restaurants, shopping, salons and other services; tickets to see the Reds, FC Cincinnati, Bengals, UC, Xavier and NKU games or concerts; and "unique experiences" for behind-the-scenes tours of restaurants, firehouses, TV stations or other businesses.

Credit Courtesy WCET-TV
They even let me sell a couple of boards last year!

With the Dayton donations, the Auction will be extended from 10:30 p.m. to 11 p.m. or later, "depending on how quickly the boards go," May says.

Why simulcast on Channel 14 instead of Dayton's main PBS affiliate?

"The ThinkTV14 tower is still in Cincinnati, but the coverage does extend north of Cincinnati. We will be encouraging folks to watch the livestream if they can’t get ThinkTV 14 or would prefer to watch it online," May says.

"We do get viewer complaints that regular programming is not available during auction. We are hoping this change will be a positive one for those viewers, while continuing to raise money for local public television in Southwest Ohio," May says.

Dr. O’dell Owens, president and CEO of Interact for Health, will serve as Action Auction chairman for a ninth year.

WCET-TV was the nation's first licensed educational TV station on March 11, 1955. It is "Greater Cincinnati’s leading provider of education and enrichment in both living rooms and classrooms, reaching more than 2 million residents, 470,000 students and 37,000 teachers," the station says.

Public Media Connect serves more than 3 million people in these counties: Adams, Brown, Butler, Clark, Clermont, Clinton, Darke, Fayette, Greene, Hamilton, Highland, Miami, Montgomery, Preble and Warren in Ohio; Boone, Bracken, Campbell, Carroll, Gallatin, Grant, Harrison, Henry, Kenton, Mason, Owen, Pendleton, Robertson, Scott and Trimble in Kentucky; and Dearborn, Decatur, Fayette, Franklin, Jefferson, Jennings, Ohio, Ripley, Rush, Switzerland, Union and Wayne in Indiana.

John Kiesewetter, who has covered television and media for more than 35 years, has been working for Cincinnati Public Radio and WVXU-FM since 2015.